My Role
Design challenges in higher education are often messy and fragmented. From digital products to physical materials, there was no consistent visual or user experience tying it all together. My role was to bring clarity and cohesion across every touchpoint—whether that meant shaping the student platform, crafting client-facing sites, or producing marketing collateral.
Design problems I wanted to address
Make complex processes like scholarships and college research easier and more approachable
Create consistency across product, marketing, and print to strengthen trust and usability
Build an academic-focused identity that stood apart from entertainment-driven platforms
Design problems I wanted to address
Make complex processes like scholarships and college research easier and more approachable
Create consistency across product, marketing, and print to strengthen trust and usability
Build an academic-focused identity that stood apart from entertainment-driven platforms
Scholarships
To qualify for scholarships, most platforms require students to provide extensive information before they can begin applying. While Plexuss collected a substantial amount of data during signup, there were still a few critical details missing to fully qualify students.
By introducing a clear, upfront checklist outlining all required information, we boosted profile completion rates by 20%.
Free Homework & College Help
We noticed students were asking college admissions questions alongside homework help. After gathering feedback, we launched a dedicated space for admissions questions, along with features like college readiness reports and favorites management.
Homework Help quickly became Plexuss' second most popular feature after Scholarships.
About Plexuss
Challenges
#1 Eliminating barriers instead of creating more
I focused on reducing friction in the student onboarding process by researching competitors and advocating for A/B testing. I presented Hotjar recordings, data, and real-world scenarios to support improvements, though they ultimately didn’t lead to changes.
#2 Production to development process
Early in my product role, I identified inefficiencies in our process and researched better ways to manage issues. By implementing Jam.dev for bug capturing and Linear.app for tracking, we reduced development/QA time by 33% and improved the accuracy of mockup-to-product implementation.
I wrote an article on our product to development process which goes more in depth of the hurdles and iterations.
Walnut Creek, CA